Set to shake up consumer perceptions in a market where rice is usually cooked as a side dish or consumed as part of a 7 colours plate, Spekko Rice launched the innovative 7 DAYS 7 WAYS social media campaign. Coming off the brand’s FEED YOUR CURIOSITY creative platform, 7 DAYS 7 WAYS shows how anyone can cook deliciously different rice dishes every day of the week.

Early in April, a brigade of 10 of some of the most influential and energetic young chefs and foodies in South Africa were hand-picked to take up the challenge to cook all of the campaign’s 11 recipes – all delivered in 7 carefully curated Spekko Rice “Feed Your Curiosity” food and equipment boxes. Supplementing this drive, was a Metro FM and Ukhozi FM campaign with top presenters also cooking some recipes and posting them on their personal social media platforms.

Click here for the recipes